Letting a property is all about timing – the right tenant, the right rent, the right moment. Across April to June 2025, that moment got quicker: tenants moved fast, the market grew more competitive, and the landlords who acted quickly came out ahead. Here’s what stood out, and why it matters if you’re letting now.
Enquiries came in 27% faster
First viewing requests dropped from around 63 hours in April to about 46 hours in June – nearly two full days less with your property potentially sitting empty. The lesson: a sharp listing and an even sharper response time win the best tenants, because they act quickly.
Time to let was nearly 20% shorter
Measured from listing going live to holding deposit received, the timeline shrank by almost a fifth over the quarter – fewer weeks without rent, and real savings on mortgage payments, council tax and utility standing charges. Pricing accurately from the start is the biggest lever here; our rental valuation guide and guide to how much rent to charge show how.
Viewings per property went up 6%
The average property went from around 17 viewings in April to 18 in June. It sounds small, but it adds up to stronger competition and better-quality tenants – you don’t have to settle for “good enough” when there’s more demand to choose from.
Referencing stayed fast and consistent
Even with more enquiries and viewings, referencing times held steady – every tenant still went through a full reference check, with clear reports before any decision. A fast market only works if the care behind it stays the same.
What landlords should take from this
Demand is strong and good tenants act quickly, so if you have a property coming up, don’t wait to list it – get the photos ready, check the advert, and be available to respond. If you manage everything yourself, look hard at where you might be slowing things down; a day here and there can be the difference between letting in 10 days or 30. And if you use a traditional high-street agent, it’s worth asking what you’re paying for – our guides to online letting agents and letting agent fees are a good place to start.
See how fast we could fill your vacancy
Book a call to talk through your property and the numbers – or get a free instant valuation.
Book a call with an expert → Get an instant valuation
