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Plans for the formation of began in 2008 when Lettings Director Jonathan Daines teamed up with his brother Matthew, a Director in the Services Sector to create an evolutionary online letting agency business model aimed at servicing today’s landlords and tenants.

Following 12 months of development, forging relationships and developing its online presence, the company launched its operations in August of 2009.

Up-to-date technology, a strong lettings knowledge and a cost efficient infrastructure enables the company to offer a traditional lettings service without the higher administration costs found with conventional high street letting agents. manages all that a high street agency would be expected to do, but far more cheaply, efficiently and at a higher service level.

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Our story so far has gone from strength to strength in a relatively short amount of time.

The firm has already received a string of customer and industry plaudits, of which it is extremely proud of.  With over 98 per cent of their own customers recommending them and top marks in an independent Property Ombudsman survey, service is a foundation value they uphold to in any landlord and tenant interaction.  The company won the 2012 winner of the Landlord Buy to Let Awards for ‘Best Website’ and has been awarded the GoodWebGuide’s ‘Property Website of the Year Award’ 2013.

Thousands of landlords and tenants have registered to use the service and the Company is overjoyed to still be serving their first ever landlord who to this day has successfully re-let their property each year through the website. has a loyal customer base with over 73% of their private landlords using their services more than once.

Privately funded by both founders and a portfolio private landlord turned investor, the company is well positioned to engage in ambitious growth plans over the coming years and continue to provide both value and service to their new and loyal landlord clientele and their tenants.

The ethos behind is to provide landlords with the option to let and manage their property without the high costs and failing service culture often associated with the conventional high street letting agents. Customers play an integral role in shaping the delivery of’s service where continuous improvements are made on the feedback provided by both landlords and tenants. is a member of the Property Ombudsman, The UK Association of Letting Agents, National Landlords Association and Safe Agent instilling confidence in any property owner embarking on becoming a landlord for the first time.

Meet the founders of

Jonathan Daines
Founder, CEO
Read Biography
Matthew DainesMatthew Daines
Co-Founder, COO
Read Biography

Good efficient service.


I get constant up dates on any changes legal or otherwise that might affect the rental.

A pleasure to deal with

5 really helped me and my girlfriend find our dream home and cant thank them enough.

Very helpful


The staff of have been friendly and supportive and have provided much needed advice and guidance.