Rental market August 2026: stability and accurate pricing
Recent data from Rightmove and Zoopla indicates that the UK rental market is experiencing a period of relative stability. The headline numbers:- Annual rental growth has moderated to around 2.1% – 2.3%. This is a clear sign that affordability ceilings are playing a larger role.
- Intense competition has eased. While the frenzy of recent years has calmed down, a structural undersupply means strong demand remains.
- Accurate pricing is critical. Pricing your property correctly from the start is now the most important factor in securing quality tenants quickly and avoiding extended void periods.
Life under the fully active Renters’ Rights Act
As a reminder, the major reforms of the Renters’ Rights Act came into force earlier this year. Our landlords are fully supported through all necessary transitions, ensuring total peace of mind. Here is how we are managing the new landscape:- Section 8 is the standard: With the abolition of Section 21, we seamlessly manage robust Section 8 processes for any required possession claims on behalf of our landlords.
- Seamless rolling tenancies: Fixed-term agreements have been replaced, and our automated systems seamlessly handle periodic tenancy renewals and rent collection.
- Full compliance: We ensure tenants receive all mandatory government updates, protecting our landlords from any potential penalties.
Secure your returns with Open Banking
Reliable, predictable rental income is paramount. We go the extra mile to ensure your rental income arrives predictably every month. By leveraging robust Open Banking integrations, we make it effortless for tenants to pay their rent securely and instantly. We proactively incentivise tenants to adopt this technology through initiatives like our monthly Prize Draws, significantly reducing the risk of arrears and manual payment errors.What it means for your letting strategy
In a market where time is money, our Vivo platform continues to streamline the lettings journey. Here is a look at our performance data from July 2026, demonstrating how quickly we convert interest into secure tenancies against the wider market:| Metric | LettingaProperty (July 2026) | Market average |
|---|---|---|
| Time to let (listing → holding deposit) | 17 days | 21 days |
| Viewings per property | 27 | 11 |
| First viewing request | 26 hours | 48 hours |
| Application to referencing | 19 hours | 48 hours |
| Referencing time | 10 days | 14 days |
| Time to signed contract | 12 hours | 72 hours |
See how quickly your property could let
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