You are here Has Been Nominated For A Digital Innovation Award

FSB Icon, an innovative online real estate agency that uses prop tech solutions to provide a streamlined and cost-effective letting service, have been shortlisted for the Digital Innovation category in the 2019 FSB awards.


Founded in 2008 by brothers Jonathan and Matthew Daines, the firm currently handles the affairs of over 20,000 landlords around the country. was designed to combine the expertise of a long-established letting agent with the support and economy of the technology that is available in the digital age. The company has been putting that vision into practice for a decade now, successfully revolutionising the online lettings market. With over 7,500 properties rented to date, the founders have proved that their business model provides a cost-effective, knowledgeable and efficient service to both tenants and property owners. 

The essence of's approach to online real estate is to seek out the most effective technological solutions in order to save the client money and provide fast, effective results. Over the years, the company has developed a multifaceted marketing system that utilises several different channels. This innovative approach seamlessly drives leads to the sales team and enables them to focus their time and attention on the task of matching services to client’s needs. This results-orientated method of combining technological solutions with experienced real estate experts has allowed the firm to cut costs while simultaneously offering the same high-quality lettings service that customers expect. has particularly grown and evolved over the past two years, going from strength to strength in every area including a 35% rise in order value in the past year and a 40% revenue increase. The marketing methods applied have also proved equally dynamic and effective with a 200% increase in organic search results. 

As a business, has demonstrated an ability to stand out from its competitors in all areas of commercial life. The company focuses on offering a wide range of services with unbeatable customer satisfaction. It has also grown over the past decade not only without acquiring any debt but with a positive cash balance in the bank. Achieving significant sales and personnel growth within a decade is a challenge, but to do so without running a deficit is unusual, and a testament to the strength of the business model and the dedicated focus of the team. It is this same dynamism and drive that will allow the company to launch their innovative new custom systems programme in the near future. has been acknowledged previously for its cutting-edge approach to the online lettings market. In 2018, the company received funding from the Warwickshire Growth Hub in recognition of its efforts to advance and develop this economic sector. The financial support allowed to develop the business model further with significantly larger premises. 

With the announcement of the shortlist for the 2019 FSB Awards finalists, the company is thrilled to have been singled out once again for its focus on high-tech solutions and its commitment to achieving effective results.


Jonathan Daines stated: “We are delighted to have been shortlisted in the FSB Awards 2019 Digital Innovation category.” The firm looks forward to attending the ceremony and celebrating the UK's commitment to technological advancement in property.

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