{"id":14164,"date":"2026-07-13T13:27:04","date_gmt":"2026-07-13T12:27:04","guid":{"rendered":"https:\/\/www.lettingaproperty.com\/landlord\/blog\/?p=14164"},"modified":"2026-07-13T15:02:29","modified_gmt":"2026-07-13T14:02:29","slug":"rental-pulse-july-2026","status":"publish","type":"post","link":"https:\/\/www.lettingaproperty.com\/landlord\/blog\/rental-pulse-july-2026\/","title":{"rendered":"Rental Pulse: July 2026 &#8211; A Stabilising Market and Sharper Tenant Selection"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Welcome to the July 2026 Rental Pulse, our monthly read on the UK rental market. The first half of the year is behind us, and the sector has settled into a calmer, more balanced rhythm. The Renters\u2019 Rights Act now frames every letting in England. Here\u2019s where landlords in England, Wales and Scotland stand, and what it means for how you let.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Rental market July 2026: stabilisation and affordability<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The latest Q2 2026 figures from Rightmove and Zoopla point to a steadier market that has moved well past its post-pandemic peaks. Rightmove\u2019s latest <a href=\"https:\/\/www.rightmove.co.uk\/news\/rental-price-tracker\" target=\"_blank\" rel=\"noopener\">rental price tracker<\/a> tells the same story. The headline numbers:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Annual rental growth has steadied to around 2.1%.<\/strong> For many tenants, that reflects an affordability ceiling.<\/li>\r\n<li><strong>Tenant competition has eased.<\/strong> Presentation and a quick, smooth process now matter more than a bidding frenzy ever did.<\/li>\r\n<li><strong>A structural shortage of homes persists.<\/strong> That keeps a firm floor under rents, so well-priced homes still let quickly.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The takeaway is simple: affordability is doing the work that competition used to. This market rewards accuracy over ambition. Price to the evidence, present the property well, and reply fast when enquiries arrive. Not sure where your rent should sit? Two guides can help: our <a href=\"https:\/\/www.lettingaproperty.com\/landlord\/blog\/rental-valuation\/\">rental valuation guide<\/a> and our <a href=\"https:\/\/www.lettingaproperty.com\/landlord\/blog\/how-much-rent-should-i-charge\/\">guide to how much rent to charge<\/a>. Both show how to benchmark against local comparables. A valid <a href=\"https:\/\/www.lettingaproperty.com\/landlord\/blog\/epc-certificates\/\">EPC<\/a> and a clean compliance record help a well-presented home stand out too.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Life under the Renters\u2019 Rights Act<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Act\u2019s headline reforms began on <strong>1 May 2026 in England<\/strong>. The sector now runs fully under the new framework. The key changes:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Section 21 \u201cno-fault\u201d evictions have ended.<\/strong> Landlords now recover possession through the expanded <strong>Section 8<\/strong> grounds, such as rent arrears, selling up, or moving back in.<\/li>\r\n<li><strong>Fixed terms have gone.<\/strong> Assured shorthold tenancies give way to <strong>periodic assured tenancies<\/strong> that roll month to month.<\/li>\r\n<li><strong>You can raise the rent only once a year<\/strong>, using a Section 13 notice. Tenants get at least two months\u2019 notice and can challenge the increase at the First-tier Tribunal.<\/li>\r\n<li><strong>The Act bans bidding wars.<\/strong> You can no longer let competing offers push the rent above your asking figure.<\/li>\r\n<li><strong>Compliance now gates possession.<\/strong> You need deposit protection and a valid written statement of terms before you can rely on the grounds.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A note on territory: these specific changes apply to <strong>England<\/strong>. <strong>Wales<\/strong> has run a similar model since the Renting Homes (Wales) Act took effect in December 2022. <strong>Scotland<\/strong> ended no-fault evictions back in 2017 under the Private Residential Tenancy. The direction is the same everywhere, though: open-ended tenancies and grounds-based possession are the norm. Our full <a href=\"https:\/\/www.lettingaproperty.com\/landlord\/blog\/renters-rights-act-2025\/\">Renters\u2019 Rights Act guide<\/a> covers the detail and the later-phase dates.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Why careful tenant selection matters more than ever<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With competition easing and bidding wars gone, a rush of applicants can no longer do the work for you. You have to select for a reliable tenant, not wait for one to outbid the rest. That puts thorough <a href=\"https:\/\/www.lettingaproperty.com\/comprehensive-tenant-referencing\">tenant referencing<\/a> and proper <a href=\"https:\/\/www.lettingaproperty.com\/landlord\/blog\/deposit-protection-schemes\/\">deposit protection<\/a> at the centre of a good let. Getting the deposit right also matters more now, because it gates possession under the Act. Choose on affordability and track record, and you protect your income and cut the risk of arrears.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We reward reliable payers directly, too. Tenants who pay on time by bank transfer go into a monthly prize draw. It gives them a simple incentive to keep your rent arriving on schedule.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What it means for your letting strategy<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A cooler, compliance-led market rewards speed and presentation. As competition eases, the fastest lets go to landlords who reply quickly and make viewings easy to book. We built our platform to close that gap. Here is how it performed across Q2 2026 against the wider market:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Metric<\/th>\r\n<th>LettingaProperty (Q2 2026)<\/th>\r\n<th>Market average<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Time to let (listing \u2192 holding deposit)<\/td>\r\n<td><strong>16 days<\/strong><\/td>\r\n<td>21 days<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Viewing requests per listing<\/td>\r\n<td><strong>16<\/strong><\/td>\r\n<td>11<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Referencing time<\/td>\r\n<td><strong>6 days<\/strong><\/td>\r\n<td>7 days<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Time to signed contract<\/td>\r\n<td><strong>27 hours<\/strong><\/td>\r\n<td>72 hours<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figcaption class=\"wp-element-caption\">Market averages based on the <a href=\"https:\/\/www.rightmove.co.uk\/news\/rental-price-tracker\" target=\"_blank\" rel=\"noopener\">Rightmove Rental Price Tracker<\/a> and <a href=\"https:\/\/www.zoopla.co.uk\/discover\/property-news\/rental-market-report\/\" target=\"_blank\" rel=\"noopener\">Zoopla Rental Market Report<\/a>, Q2 2026.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Behind those numbers, our lettings team handled the full range this quarter, from smooth onboarding to trickier tenant situations. That work earned another run of five-star reviews. In this market, the gap between a 16-day and a 21-day let is real money. An efficient process is one of the clearest ways to protect your yield.<\/p>\r\n\r\n\r\n\r\n<div class=\"rental-estimator-cta\" style=\"background: #062f24; border-radius: 13px; padding: 26px; margin: 32px 0; text-align: center; font-family: 'DM Sans',sans-serif;\">\r\n<h3 style=\"margin-top: 0; color: #faf4f0 !important;\">See how quickly your property could let<\/h3>\r\n<p style=\"color: #d3e8e3 !important; margin-bottom: 18px;\">Book a call with a lettings expert, or get a free instant valuation to benchmark your rent against today\u2019s market.<\/p>\r\n<a style=\"background: #df5e09 !important; color: #faf4f0 !important; padding: 13px 26px; border-radius: 6px; font-weight: bold; text-decoration: none !important; display: inline-block; margin: 4px;\" href=\"https:\/\/www.lettingaproperty.com\/calendar?utm_medium=blog_in_article&amp;utm_content=rental-pulse-july-2026\">Book a call with an expert \u2192<\/a> <a style=\"background: transparent; color: #faf4f0 !important; padding: 13px 26px; border: 2px solid #faf4f0; border-radius: 6px; font-weight: bold; text-decoration: none !important; display: inline-block; margin: 4px;\" href=\"https:\/\/www.lettingaproperty.com\/instant-valuation?modal_key3=open&amp;utm_medium=blog_in_article&amp;utm_content=rental-pulse-july-2026\">Get an instant valuation<\/a><\/div>\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Welcome to the July 2026 Rental Pulse, our monthly read on the UK rental market. The first half of the year is behind us, and the sector has settled into [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[16,245,46],"tags":[170,166,281,267,280,10,279,282],"class_list":["post-14164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landlord-advice","category-rental-pulse","category-tenant-advice","tag-landlord-compliance","tag-lettingaproperty","tag-property-management-ai","tag-renters-rights-act","tag-section-21-abolished","tag-tenant-referencing","tag-uk-rental-market-2026","tag-void-periods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rental Market July 2026: Rental Pulse for Landlords<\/title>\n<meta name=\"description\" content=\"The rental market in July 2026: rent growth near 2.1%, easing tenant competition, and why careful tenant selection matters under the Renters&#039; Rights Act.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lettingaproperty.com\/landlord\/blog\/rental-pulse-july-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rental Market July 2026: Rental Pulse for Landlords\" \/>\n<meta property=\"og:description\" content=\"The rental market in July 2026: rent growth near 2.1%, easing tenant competition, and why careful tenant selection matters under the Renters&#039; Rights Act.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lettingaproperty.com\/landlord\/blog\/rental-pulse-july-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Landlord Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lettingaproperty\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T12:27:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T14:02:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lettingaproperty.com\/landlord\/blog\/wp-content\/uploads\/2026\/07\/Rental-Pulse-July-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathan Daines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lettingproperty\" \/>\n<meta name=\"twitter:site\" content=\"@lettingproperty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan Daines\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lettingaproperty.com\\\/landlord\\\/blog\\\/rental-pulse-july-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lettingaproperty.com\\\/landlord\\\/blog\\\/rental-pulse-july-2026\\\/\"},\"author\":{\"name\":\"Jonathan Daines\",\"@id\":\"https:\\\/\\\/www.lettingaproperty.com\\\/landlord\\\/blog\\\/#\\\/schema\\\/person\\\/6b218acf8f115660ee43a2547249ac01\"},\"headline\":\"Rental Pulse: July 2026 &#8211; 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