Property Advertising for Landlords - Get it right first time

By Matthew Daines

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Property Advertising – Description

When property advertising, the description should follow the guidelines of the Property Misdescriptions Act 1991 which essentially highlights that it is a criminal offence to make false or misleading statements about the property.

Things you say verbally about the property will be covered as well as the printed word, photos, plans, etc.

In our experience it is better to be as factual as you can be – tenants won’t be convinced by a description saying it is the “best house in the street” even though you may believe it, they might not.

Use phrases such as, Three Double Bedrooms, Double Glazing and Centrally Heated, 100ft Rear South Facing Garden, Recently Refurbished (within 3 months), 5 minutes’ walk to local park (you have actually timed it too).

Avoid using phrases like: Beautifully decorated to high standard, large bedrooms, large garden, close to park – these are subjective.

Keep your description to a maximum of 500 – 800 words (approximately half an A4 page).  Too much writing and the tenants are put off, too little and there won’t be enough to entice a viewing.

Example of a property description.

We are delighted to offer to rent this three double bedroom property in the popular location of Solihull, B91 just 5 minutes’ walk from the Town Centre, bustling with shops and a Train Station which connects to London.

The property comprises, separate lounge and dining room area, original wood flooring throughout the ground floor, downstairs WC, recently refitted open plan kitchen with breakfast bar, French doors leading to 100ft south facing rear garden, family bathroom on the first floor and a further study room / fourth bedroom. 

Outside benefits from parking for 3 standard size vehicles. 

The property is available for a 1 year Shorthold Tenancy Agreement as from the 13/09/13.

Sorry, no students or pets please.

Prospective tenants will be asked to provide credit and reference history.

Property Advertising – Photography

When taking photos of your property, turn on all the lights, tidy up the house and put all of your personal belongings away such as photo frames, children’s toys etc so that the pictures don’t come out all cluttered.

If you are taking photographs when an existing tenant is living in the property, remember it is still their home and it is unreasonable to expect them to hide their belongings or move their furniture. It is far better to take new photographs each time the property is empty and to use the most recent ones to advertise the property.

Once your photographs are uploaded in your landlord account, they will be stored on our system and can be re-used or updated at any time.

Try and take at least 10 photos of the property – one in every room, a front picture and a garden picture.  Try and take the photos when the sun is out and it is behind you so that the photos don’t come out over-exposed.

Professional Photography will increase the interest in your property a thousand times over, order your professional photography here.

Helping our landlords find new tenants starts with making sure their property advert attracts the right tenant online.  In fact a ‘pool’ of the right tenants to choose from is the aim of