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Plans for the formation of began in 2008 when Lettings Director Jonathan Daines teamed up with his brother Matthew, a Director in the Services Sector to create an evolutionary online letting agency business model aimed at servicing today’s landlords and tenants.

Following 12 months of development, forging relationships and developing its online presence, the company launched its operations in August of 2009.

Up-to-date technology, a strong lettings knowledge and a cost efficient infrastructure enables the company to offer a traditional lettings service without the higher administration costs found with conventional high street letting agents. manages all that a high street agency would be expected to do, but far more cheaply, efficiently and at a higher service level.

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Our story so far has gone from strength to strength in a relatively short amount of time.

The firm has already received a string of customer and industry plaudits, of which it is extremely proud of.  With over 98 per cent of their own customers recommending them and top marks in an independent Property Ombudsman survey, service is a foundation value they uphold to in any landlord and tenant interaction.  The company won the 2012 winner of the Landlord Buy to Let Awards for ‘Best Website’ and has been awarded the GoodWebGuide’s ‘Property Website of the Year Award’ 2013.

Thousands of landlords and tenants have registered to use the service and the Company is overjoyed to still be serving their first ever landlord who to this day has successfully re-let their property each year through the website. has a loyal customer base with over 73% of their private landlords using their services more than once.

Privately funded by both founders and a portfolio private landlord turned investor, the company is well positioned to engage in ambitious growth plans over the coming years and continue to provide both value and service to their new and loyal landlord clientele and their tenants.

The ethos behind is to provide landlords with the option to let and manage their property without the high costs and failing service culture often associated with the conventional high street letting agents. Customers play an integral role in shaping the delivery of’s service where continuous improvements are made on the feedback provided by both landlords and tenants. is a member of the Property Ombudsman, The UK Association of Letting Agents, National Landlords Association and Safe Agent instilling confidence in any property owner embarking on becoming a landlord for the first time.

Meet the founders of

Jonathan Daines
Founder, CEO
Read Biography
Matthew Daines Matthew Daines
Co-Founder, COO
Read Biography

Media Enquiries

The latest media content from, including press releases, video case studies and testimonials.

Jenny HoldenJenny Holden
0333 577 8888
jenny @

Quick, efficient and friendly

14 April 2017
Receiving the enquiries by text message as well as email made it all really easy. I would definitely use again and would not hesitate to recommend them to a friend.

Great Service

7 April 2017
Great service, non judgemental attitude from staff, low prices compared to other estate agents.

What a great company

4 April 2017
I selected the gold package which provides all the legal and reference work along with rental guarantee, for a fixed monthly fee.

Great Service

25 March 2017
I will definitely recommend Moved in my property within a week. Good staff communication through every step. Excellent service!

Great Service and Friendly Staff

3 March 2017
Staff were always friendly and knowledgeable and made the whole process easy and stress free.