About LettingaProperty.com
LettingaProperty.com is a property portal dedicated entirely to the UK rental market.
Our aim is to provide a cost effective advertising platform for both letting agents and private landlords. Thus in turn offering tenants a wider choice of UK rental property to search through via an easy to use ‘search engine’ which brings high street agents and private classified advertisers together.
Our History
In the past, letting agents and landlords have used different marketing strategies to show off their properties to prospective tenants. letting agents have traditionally opted for the weekly property paper or have paid high membership fees for subscription web sites, whilst landlords have had the limited choice between the classifieds and their local corner shop window!
When lettingaproperty.com set about creating their property portal, the objective was simple:
- Reduce online advertising costs significantly for all Letting Agents.
- Provide the ultimate site for Private Landlords to market their property to a wider audience.
- Increase Tenants choice of rental property across the UK by bringing together both advertisers.
LettingaProperty.com works directly with letting agents, landlords, and partner property portals to put together a wide choice of property to let across the UK. When a prospective tenant clicks on the property they are interested in, we will direct the tenant onto the Agents web site or through an email enquiry.
Our Market Position
We are solely dedicated to residential lettings in the UK. Our core market is aimed at landlords, letting agents and tenants by offering 3 low-cost membership options for letting agents and a small fee for private landlords to list their properties.
Letting agents can enhance their listing or company brand by opting in for exclusive advertising space.
The site offers a host of value added services such as insurance provision for landlords and tenants, private to-let marketing boards, landlord property management tools, tenant referencing, legal tenancy agreements and energy performance certificates etc.
Our Key Measurements
LettingaProperty.com was launched in beta in September 2008 and the site currently lists in excess of 100,000 properties to rent across the UK, the majority of properties being from letting agents.
Since January 2010 our visitor growth has seen a massive 938% increase as well as our pages viewed at 1065%.
The number of visitors to lettingaproperty.com has increased by 938% since January 2010
The number of pages viewed has increased by 1065% since January 2010
Currently, 86% of traffic received to the site since its launch has been received from major search engines, Google and Yahoo, whilst 5% of the visitors are referred by 3rd party sites and the remaining 9% of traffic is received directly.
Market Coverage
LettingaProperty.com currently operates in the United Kingdom and use of the property search function allows users to narrow their search to show private listings, letting agent listings or both.
Advertising Model
LettingaProperty.com offers 3 low-cost membership options for letting agents and for those looking to build an enhanced visual reputation online, an opportunity to sign up to exclusive advertising space for corporate logos, chosen in key regions, can be reserved.
Landlords can take advantage of a low fee to list their property on the site. This includes the use of a free property management tool within the private landlords account. The Landlord may also wish to purchase value added services such as to-let boards, insurance etc.
Trade suppliers to the property industry may also advertise their services in key locations within the site for a nominal fee.
Partnership Opportunities
lettingaproperty.com provides a quality service for landlords, letting agents and tenants. We have partnered with various suppliers in order to deliver on this service and we are always on the lookout to secure partnerships with companies of a similar nature. If you provide an industry specific service and you would like to talk about partnership opportunities, please contact us.
Likewise, we are also interested in talking to individuals or organisations that offer private investment. If you would like to be a part of this growing organisation, please contact us.
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